Professor of Stanford University Delivers a Lecture to WCU Students
Western Caspian University hosted a lecture on "Creating a Product Prototype and Customer Development Process" within the Introduction to Entrepreneurship subject organized by SABAH.academy.
The lecture was conducted by Stanford University professor Michael Lepech. The session aimed to focus on creating of a product prototype, which is one of the important steps in the entrepreneurial journey, and to analyze the needs, preferences and behavior of potential customers to validate and improve business ideas. Students have learned the basic techniques and tools to effectively prototype their products.
Notably, Michael Lepech is a professor of "Construction and Environmental Engineering" at Stanford University in the United States and a senior employee of the Woods Institute for the Environment. Michael's research focuses on the integration of sustainability indicators into engineering design.
As a trainer, he took numerous executive and professional education courses in finance, leadership, sustainability and entrepreneurship in the United States, Brazil, France, Korea, South Africa and China. Besides, based on his research in the field of Advanced Building Materials, four companies were established in the United States and China.
